Based on the current trend, the trò chơi is likely lớn be dominated once again by foreign e-commerce businesses.

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According to lớn an iPrice Group study, the ranking of e-commerce businesses in Vietnam’s bản đồ of E-commerce has changed in q.2 2021. On the other hand, the volume of searches on Google for essential online stores has skyrocketed.

Lazada Vietnam, A Multi-Vendor E-Commerce Platform, Has Risen lớn Second Place

According to a study conducted by iPrice Group and SimilarWeb, the đứng đầu 50 shopping sites’ web visits in Vietnam’s map of E-commerce in the first six months of 2021 reached more than 1.3 billion. It is the highest ever và is up by 10% from the first quarter of 2021.

For the past 12 quarters, Shopee Vietnam has ranked first in terms of average trang web traffic. Shopee Vietnam obtained 73 million visits in quận 2 2021, which increased by 9.2 million from q.1 2021.

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After being surpassed by competitors for several consecutive quarters, Lazada Vietnam rose lớn second place in the “four-horse race” in terms of website visits on a multi-vendor e-commerce platform. As a result, Lazada Vietnam’s average trang web traffic increased by 14% compared to lớn the first three months of the year, reaching 20.4 million visits.

Meanwhile, the average visits lớn the websites of two domestic e-commerce platforms Tiki & Sendo slightly decreased, reaching 17.2 & 7.9 million respectively.

Thus, in the first quarter of 2021, the ranking of e-commerce businesses is shifting. Based on the current trend, the trò chơi is likely lớn be dominated once again by foreign e-commerce businesses.


According khổng lồ Facebook and Bain & Company’s annual Southeast Asia report, Vietnam’s e-commerce sales sector is expected lớn reach $12 billion in 2021. At the same time, the market kích thước ranks second in the region after Indonesia, with an estimate growth of 4.5 times more, reaching $ 56 billion by 2026.

This shows that Vietnam’s e-commerce business has a bright future ahead and will continue to lớn grow rapidly. The pandemic, on the other hand, is still ongoing, & there is a high likelihood that it will continue khổng lồ cause further changes in the future.

Demand for Online Grocery Stores Increase During Social Distancing

iPrice’s study also shows that online grocery is the only category that has maintained steady và consistent growth since the beginning of the pandemic. This also partly explains the strong increase in demand for online stores selling essential products during the months of social distancing.

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Google searches related lớn online grocery stores increased by 223% in quận 2 2021. The number of searches increased 11 times in July compared to May & 3.6 times compared lớn June when the social distancing order under Directive 16 was implemented in some provinces & cities.

People pay more attention to fresh food, beverages, pre-packaged items, fruits và veggies as the searches of these items surge by 99%, 51%, 30%, và 11% respectively compared khổng lồ the previous quarter.


Thus, social distancing could be one of the factors driving the surge in demand for online supermarkets. With the growing necessity of purchasing essentials online, retailers are more likely khổng lồ adapt to lớn the digital platform.

In addition, iPrice discovered that grocery items in Vietnam is among the cheapest in the ASEAN region after comparing the prices of popular offline grocery items in Southeast Asian countries from Numbeo, one of the world’s largest user-contributed databases.

Singapore, in particular, tops the danh sách with the highest cost of shopping items at 2.5 million VND ($110), followed by Thailand, Indonesia, Malaysia, Vietnam, và the Philippines. Dairy, Carbs (Bread & Rice), Meat (Chicken và Beef), Fruits & Veggies, Water (1.5L), Alcohol & Cigarettes are all separated by category và weight.

In general, Vietnam is the second cheapest country in Southeast Asia to buy groceries. According to lớn Numbeo users, the price of these items in Vietnam is only about 1.2 million VND (54 USD). This cost is lower than Singapore (106%), xứ sở của những nụ cười thân thiện thái lan (27%), Indonesia (18%), Malaysia (13%), & just a bit higher than the Philippines (9%).

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The estimated cost, excluding alcohol & cigarettes, is only about 942 thousand VND (41 USD). This demonstrates that, even during the COVID-19 period, purchasing products khổng lồ meet basic daily living needs in Vietnam remains “easier on the pocket” than in other countries in the region.